Insights on the patterns of millennials’ smartphone usage 2018

The younger age groups, being the main consumers of the next few decades, are very crucial in regard to defining market trends: below is how the digital world influences them.

Considering how most communications these days, from work to family to everyday matters, are based online, the very high millennials smartphone ownership figures do not come as a big surprise. With the relevance of social networks being not only a distraction, but for many a way to organise their life, setting up events and keeping in touch with the indispensable groups of humans in their lives, some companies such as those added in Wind Telecom’s parent company are even supplying social media-specific allowances in their data packages, just so that their use is not restricted.

One sector that has significantly been affected by millennials and technology statistics is that of home entertainment. As numerous media varieties are gradually leaving their standard platforms, such as tv networks and radios, and moving on to online facilities, things like the formatting of content and advertising need to follow up. The consumption statistics, motivation of the likes of Vodafone’s Canadian shareholder, show how young adult do not think about appliances like a television as a necessity, alternatively preferring the adaptability of a laptop computer or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as many watch their preferred show on their phone during their journey to work.

Maybe amongst the most considerable shifts in the last ten years concerning the retail industry, and in most of its subfields, is the huge advancement of online platforms. As recent research studies show that the most downloaded apps on mobile phones are the biggest internet-based shops, the millennial consumer trends indicate that marketplaces are not necessarily a primarily physical establishment presently. Of course, an business that is thriving because of this is that of network providers, as revealed by investments by influential figures like Telecom Italia’s US shareholder. In the reality where limitless data and next-day delivery are not only a perk, but something that is expected, businesses really want to appeal to this demographic to stay relevant.

With a demographic of millennials growing up with technology, it is anticipated that fields such as marketing and advertising need to readjust to the latest digital platforms if they want to appeal to their emerging target audiences and still be significant in the contemporary market. Even those labelled as generation Z are today coming of age and getting in the world of higher education or the employment market, so a big proportion of the main consumers will soon be digital babies. Content is therefore becoming more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their film to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.

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